This weeks lecture spoke of, the trajectories of convergence part 2 which refers to the intellectual property paradigm and the content control industry. The basis related to copyright and the effects of monopoly’s before and after copyright.

Before copyright, property related only to scarce resources, such as land and anyone was able to freely copy, change or sell the content that was created by others. Ideas and projects such as books were considered as public commins that individuals were able to change and call their own.

Currently, in the United States the copyright laws state, that monolopy’s have copyright laws for 70 years after the authors death. Or if in corporate authorship the laws last for 120 years after its creation or 95 years after its original publication.

The below video explains how Walt Disney has kept the copyright laws for Micky Mouse and the overall changes to the copyright laws in the US.

 

 

This weeks lecture focused on Transmedia story telling: from blockbusters to hybrid content. The above video explains the meaning behind Transmedia story telling.

Henry Jenkins defines a Transmedia stories as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” Meaning, that each medium makes its own contribution to the unfolding of the story, which then creates an experience for the audience. An example of this would be Lara Croft which was originally made as a video game and was then transformed into a movie. This shows how the same story can be spread across different channels with variations made to it along the way. Transmedia stories show how the same story can have slight variations and can then be spread across various media channels.

Through transmedia storytelling the audience becomes actively involved (transmedia storytelling) ,they become collaborators of the story alongside the brand or cause. Thus, creating engagement with other audience members.

My rendition for this week is a sound cloud, its really not the best but I tried its just some beat and then the internet reading out my words.

This weeks lecture  focused on the third part of Trajectories of convergence, in particular hardware platforms, permission and ideologies. It referenced that media platforms are stacks, where the layers permit subsequent layers. Meaning that without a layer the stack would not work. Such as the game Jenga, if one of the blocks is not taken correctly the whole stack would fall, this is similar to media stacks. If an important part of the stack is not included the stack itself would not operate.

Content is at the top of the stack. Such as an Instagram account, Ios would be at the bottom of the stack, then the apple store, followed by Instagram then the content at the top of the stack would be the Instagram account. (As shown below)

 

 

This weeks lecture related to the power of networks and the decentralisation of content in todays society. Which relates to the fact that anyone is society can create content and people formerly known as the audience who used to listen in isolation and have no real voice, are now able to not only talk to one another, but have the ability to project their voice over several media platforms. This suggests a shift in the definition of a tradition audience.

The US election of 2016 showed the power that the internet and memes have over society. The concept of memes are seen as “magic, the stuff by which reality is made and manipulated” (Functioning of memes). Hilary Clintons support for the legislation that would require women to register for the draft (The Guardian ) (#draftourdaughters) also sparked the concept of a meme warfare. As seen below which was one of many fake ad campaigns used to promote the idea that Hilary wanted to send young women into combat.

 

The ritual of waking up in the morning, walking down your drive way and collecting the freshly printed news of the day, is a past time that many have steered away from. In todays society the morning ritual looks more like turning on the TV or opening an electronic device and looking onto news.com, or for some, just a usual Facebook feed will say the most important news headlines that are of a critical read.

Today the major media companies and news paper have lost their ability to be the sole individual for distributing journalism and news. Every body with a phone or electronic device has now become a journalist in their own right. Take the photo below for instance, everyone present is either photographing or videoing the woman, where no news crews, journalists or broadcasters are present. In this instance, everyone there has now turned into a journalist.

I’ve written and re-written this piece about 3 times and still I am confused. I’ve done google searches and watched youtube videos and I’ve managed to grasp the slightest understanding of what “craft and the logic of digital making” as well as a better understanding of “The medium is the message”.

Technologist Cliff Gilley said, “Information communicated has more of a profound effect on the person receiving the information, rather than the information itself.” (Medium is the message.) Which, from my understanding translates to the fact that individuals respond better to technology and the uses of it, rather than the information that people are relaying to them. Thus, conveying that our society has become more understanding of technology rather than communication.

This poses that question of what lies for the future? Will society not be able to communicate with each other face to face and rather only need technology in order to communicate? Will we become so consumed in the media and the messages that it portrays that we’ll lose the real meaning of society and “conversation”?

My take at glitching something…

Think about what you are wearing, the outfit that you chose today. Were you that person who spent minutes and maybe hours of your morning deciding what top goes with your favourite skirt or if your new shoes are able to be incorporated with any of your ‘staple’ outfits. Or did you go with the “it doesn’t smell so lets put it on” approach, where your whole wardrobe is thrown on the floor and you put on whatever is least dirty.

No matter how you chose what to wear today, it all has a message. Whether curated within 2 minutes or 2 hours it all has a message. In the case of an outfit the medium is the extension of ourselves, as it “says something”. (The medium is the message)

Media platforms such as Facebook, Instagram, twitter and snapchat all have the ability to portray a different message as they all use a different medium. The audiences that view and witness these ‘messages’ have the ability to produce, aggregate, curate and consume the media content. In other words, they have the ability to process the information given to them however they like.

Messages such as memes or gifs can be presented as ideas or perceptions that can be spread throughout cities, states and country’s and the way that individuals break down the message behind the image can change from mind to mind. Even though these messages are carried from device to device, the variation in the message is very little as people simply click, “retweet or repost” without hesitation. Which allows for images, messages and videos to become viral worldwide, which are viewed by millions of people who all understand the message differently.

My take on creating a meme….